Confeté Soireé & Play is a destination where children can explore a modern indoor playground, while parents can socialize in an upscale environment. A new way to play in Huntersville, North Carolina!
The Intersect LA team and I were very excited to work for a client in another state. Connecting with the owner remotely, brought new challenges in creating high concept work at a faster pace. The increase in distance between client and company did not halt our progress in conceptualizing a brand identity for a children's indoor playground, design deliverables, a website and decorate the interior space with custom looks.
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Scope : Logo System
Typography / Color
Brand Guidelines
Messaging
Packaging / Deliverables
Event Display
In the first round of logo designs delivered, the client liked my direction of having the type extend beyond the confines of a box. I was inspired by a child's natural instinct to think outside the box and thought at Confeté Soireé and Play, kids come to let their imaginations run wild and have their own unique experience.