Who is GEM ?
GEM is a young and innovative local farm. GEM stands for Garden Energy in Motion. They specialize in regenerative farming and planting with a purpose. The purpose to use growing methods that protect the land. GEM recently expanded to deliver nutritious lunches to kids using what they have grown to educate kids on healthy eating and the benefits of regenerative farming. Regeneratively harvested produce ensures that the lunches aid in growing young minds and bodies.
Speaking of growing, it’s important for this brand to convey their ability to deliver delicious meals while instilling their brand philosophy that regenerative farming helps the land adapt and cultivate better.
The Ask
I was tasked with introducing a regenerative farm called Garden Energy in Motion (GEM for short) to the kids school lunch market. I was asked to design the branding, launch deliverables and content production.
Scope
Brand Design
Brand Identity
Packaging Design
Copywriting
Content Production
My Approach
Illustrating a set of fruit gems.
1. The name of the farm is GEM.
2. Crystals are known to have the Earth’s energy and can help recharge you and/or the Earth.
3. This local farm delivers school lunches to children, which tend to interact more with visuals that entertain them.
Utilizing a non-traditional palette will get kids to see that eating healthy is more than just green, leafy vegetables. This color palette puts different emotional colors in their mind that will make them happy to eat healthy.
Consumer Takeaways
Kids were more attracted to these school lunches than prior catering services. Parents had peace of mind that their child was not only eating healthy at school but learning about the benefits of eating healthy habits.
