city_rebrand_image2.png

City of La Puente Rebranding

La Puente means “The Bridge”, ironically there are no bridges. There is however a bridge between communities and residences. With this rebrand I wanted to highlight how welcoming the homes are in La Puente. The old logo does not capture the culture and community alive in the city today. 

Scope : Brand Identity that can be spread across other city programs

             

city_rebrand_oldlogo.png

Core Values:  Welcoming to All

                       Progressive / Seeking to Grow 

                       Strong Sense of Community

                                        

city_rebrand_moodboard.png

Since this rebrand was for an entire ecosystem of interactions compared to a company culture, it was very helpful to develop a collage of core values to get in the mindset of the brand. Clearly represented above is the city's residential aspect, a respect for their history as well as a road to progress and expansion.

city_rebrand_firstsketch.png

In the initial round of sketches I wanted to play with the idea of enclosing the city name in a container to represent the safe, welcoming homes that our community inhabits. Other forms of the container have a rounded top to give a bridge-like arch that will remind people what La Puente means. The client wanted to explore #4, 10 and 15 more.  

city_rebrand_secondsketch.png

After vectoring the top three, it was clear what the best, primary logo would be to represent an entire city's brand identity.The other two concepts did not go to waste because they represent two key parts of La Puente, the community and the city's historical legacy.  

city_rebrand_logo.png
city_rebrand_statelogo.png
art444_ciy_recyclingmockup_final.png
art444_city_helmetmockup_final.png
city_rebrand_tagline.png
art444_citylogo_brandcollection.png
art444_city_buttons.png
city_rebrand_community.png
art444_city_flagmockup.png
art444_city_stampmockup.png
city_rebrand_house.png
art444_city_juicebox.png
city_rebrand_historic.png
art444_historicalogo.png
art444_city_bottletop.png
art444_city_notebook.png
city_rerband_brandboard.png
city_rerband_quote.png
city_rebrand_logo.png