Have a Go Map of LA
Have a Go's vision is unapologetically naive, seemingly unrealistic, yet in the grand scheme of things, extremely necessary and quite easy to accomplish; build a world that is beautiful, a world where cities are healthy, rich, vibrant, safe, and fun places to live. Their solution is to transition the way we move in our cities away from polluting, deadly, stressful, and anti-social modes of transportation to accessible, extremely sustainable, and healthy ones.
Goal: Help customers make the switch easier from from archaic cars, towards green, fun, electric vehicles!
This company already had a set brand identity and only reached out in search of a designer/illustrator to conceptualize a map of LA.
Scope : Illustration